New Satara Samuha

New Satara Samuha is a ‘Micro-Finance’ organization based in Mumbai. The finance institution is well known for it’s personal and one to one communication. (Literally where the CEO gets out of his cabin to help and guide his loan takers)

The New identity and collaterals were designed keeping in mind the emotions attached behind the then existing identity and it’s significance to it’s employees.

  • Role Ideation, Brand Identity design, Brand Language and Collaterals.
  • For Niksun Adworld Inc, Client: New Satara Samuha
  • Date March 2014
  • Type Micro-Finance Organization

Inspired by the existing torch and book in the logo, the new symbol was aimed to represent bright future, radiance, care and safety