This self initiated project is an attempt to narrate the story of the 3 most talked about typefaces – Akzidenz Grotesk, Helvetica and Arial. The plot was inspired from the similarities between these types and how they can be used interchangably without creating much visual disturbance.
While working on this project it was fascinating to know the history and origins of these typefaces and study the type structure inspired from one another.

  • For Personal Project, Student work
  • Date 2012
  • Type Motion Type