Thesis Project at SVA

The over arching theme for the 2015 thesis presentation at SVA was to look at rebranding societal constructs, finance, legacy, media and technology.
The criteria outlined for the brands to choose from was brands that are falling and have a possibility for redemption, brands that are still relevant and brands that have a legacy, a history to it.

  • For Masters in Branding Program- SVA, New York
  • Date July 2015
  • Type Case Study